MVO

Stop rebuilding reports.

Start proving strategy.

MVO captures every article and creator post, evaluates it the moment it lands and turns it into Brand Impact and live client reports. One platform instead of

five tools and a spreadsheet.

Coverage_tracker_v7_FINAL.xlsx– ▢ ✕
DateOutletReachValue212 SepDaily Mane34.7K?314 Sep@curlcultTBC$4.1K415 SepBeauty Dir.11.8K518 Sep@hairwithsam#REF!TBC619 SepStyle Hour?721 SepWeekend Edit8.2K$7.9K
Fwd: Fwd: RE: coverage numbers??14JessAttaching v7, ignore v6SamWhich tab has the creator stats?JessRe-sending, the link expired
Creator 04-cora-pursley-1Tressle · Marketing DirectorCan we get the Q3 numbers before the board meeting tomorrow?
IMG_0412.PNG
PDFp. 42DAILY MANE
tiktok.com/@curlcult/video/72918…
Who has the reach numbers??
Q3 Reports [FINAL]Last opened: never
PPTXQ3_deck_FINAL_v12.pptx
Inbox2,431
OCT31Monthly report dueToday, 5:00pm · 0 of 6 clients done
Creator 01-andrea-gonzalez@glowwithmiaSent my stats, 3 screenshots
TressleTressle Haircare (AU)Auto
DashboardCreators & Campaigns
MPTShared
AllPrint MediaOnline MediaPodcastTikTokInstagram PostsInstagram StoriesYouTube
TableGrid
Mentions1,284
Contributors526
Reach41.6M
Impressions83.6M
Value$2.40M
All Coverage(1,284 mentions)MVO IntelligenceBeta
Online Media
Organic10 Oct 2026
Beauty Directory
Beauty Directory51K Monthly visitors
Reach11.8KValue$3.8K
Spring Sale
Instagram Post
Organic10 Oct 2026
Creator 03-dannie-brucker@sleekbysol23.5K Followers
Reach16.3KValue$2.2K
Seeding
Print Media
Organic10 Oct 2026
Weekend Edit
Weekend Edit84K Monthly visitors
Reach24.5KValue$7.9K
Launch event
TikTok
Organic12 Oct 2026
Creator 06-solaceras-s-garden@blowoutbec67.9K Followers
Reach29.6KValue$4.0K
Bond Repair Mask
Brand ImpactProof of what your activity drove
Spring SaleLaunch eventSeeding
136 of 683 mentions driven by your activity
Creators & CampaignsEvery creator post, reviewed
312 creator posts captured, 0 unseen
ReportsClient-ready reports, shared by link
Tressle
Megaphone PRQ3 Strategy Report
AustraliaJul – Sep
Opened by client 14 times
Market ImpactWhere you stand against competitors
Halo Botanics31.0%Tressle (you)27.0%Nova Locks22.0%Pure Theory20.0%
27.0% share of voice, up 1.4 pts

Trusted by PR agencies and brands across Australia, New Zealand, United Kingdom & United States

Everything you report on.
One platform.

Brand Dashboard that evaluates every article and creator post the moment it lands
MVOBrand DashboardTTressle
All Coverage(683 mentions)
Print Media1h ago
You Beauty EDM
Reach 10K Value$7.5K
Instagram Post2h ago
Social post 13-katarina-von-studnitz
@glowwithmia
Reach 41.0K Value$2.5K
TikTok3h ago
Social post 16-sash-gabriel
@blowoutbec
Reach 22.6K Value$1.2K
Instagram Post4h ago
Social post 11-tarni-pearce
@thehairedit
Reach 31.0K Value$1.9K
Reports for client-ready reports without the rebuild
MVOReportsTTressle
T
September 2026Tressle · Australia · 1 – 30 September 2026
Social post 01-j-l
Social post 04-chloe-christianson-1
Social post 02-jess-smith
Social post 05-alba-colmenares
TressleAustraliaAll media
543Mentions39% vs August 2026
273Contributors+43% vs target
$1.3MValue+12% vs target
MVO Intelligence finds any coverage, then explains it
MVOMVO IntelligenceTTressle
Describe the coverage you're looking for…Search
Bond Repair Mask, three waysInstagram · @hairwithsamReach 412KThe masks hair editors swear byOnline · The Glow EditReach 286KGenerate performance summary
Brand Impact proves what your activity drove
MVOBrand ImpactTTressle
Total Mentions0/6830%
Total Reach0.0M/55.1M0%
Total Value$0.0M/$6.0M0%
RANKTAGSMENTIONSVALUE ↓
1Spring Sale86$1.2M
2Bond Repair Mask Launch Event48$69.4K
3Paris Fashion Week11$27.0K
4Salon Partner Seeding9$18.6K
Creators & Campaigns with every creator post captured and reviewed
MVOCreators & CampaignsTTressle
Coverage3 Unseen186 Seen45 Added
Social post 18-cora-pursley
@hairwithsam
Social post 19-cheyenne-coulbourn
@thehairedit
Social post 20-cameron-murray-1
@glowwithmia
Social post 21-angelina-orlova-2Seen
@curlcult
Social post 22-angelina-orlova-3Added
@sleekbysol
Market Impact shows why competitors are winning
MVOMarket ImpactTTressle
RANKBRANDVALUE
– 1.Halo Botanics$1.7MSOV -0.4%
– 2.Tressle$1.4MSOV +2.3%
– 3.Pure Theory$1.3MSOV -3.8%
– 4.Nova Locks$1.1MSOV +1.9%

Two teams, two decks, two different numbers. Not any more.

Most tools give the agency one set of numbers and the brand another. MVO puts both teams in one shared brandspace, so you stop reconciling and start working off each other.

Megaphone PRMegaphone PRAgency's deck
PQ3_report_FINAL_v7.pptx
TressleTressleBrand's spreadsheet
Shared brandspaceMegaphone PRTressleMentions, the same for Megaphone PR and Tressle0One number. The meeting is about what to do next.

Work off each other

Each team runs its own campaigns privately. The results pool into one Brand Dashboard and one Brand Impact.

Strategy, not a feed

Monitoring tells you it happened. MVO shows what it drove, why, who drove it and what to do next

Reports that build the bigger picture

Campaigns, events and seedings stack up month after month into a clear view of what works.

Time and cost calculator

What is manual reporting really costing you?

Your reporting budget isn't just the tool. Add up the hours your team spends finding coverage, logging it and building reports, and see what you get back with MVO.

Your reporting today
What reporting really costs you$3,300a month
Tools$0Team time (60 hrs)$3,300
That's $39,600 a year of your team's time spent on manual reporting.
With MVO, you get back9hrs a weekThat's 4.7 working days a month, worth $23,760 a year.
Room to grow, without hiring+12clientsReport on 12 more clients in the hours you spend now. The same as adding 1 day a week of someone's time to the team.

Estimates only. Assumes MVO takes 60% of the manual work out of finding, logging, evaluating and reporting coverage, over 48 working weeks a year and a 38-hour week.

Your own data analyst. On every page.

Find any coverage by describing it in plain English. In one click, get the shifts that matter, what's driving them and what to do next, with every insight cited back to the coverage it came from.

Smart SearchBetaDescribe the coverage you're looking for and Smart Search finds it in Tressle's coverage, ready to review and tag in seconds.
Describe the coverage you're looking for…Search
Show me all the coverage about our Bond Repair MaskFind TikTok posts that mention our ambassadorFind my highest reach Instagram posts
Grounded only in your coverage. Every insight cited. No invented numbers.Explore MVO Intelligence→

Five tools. Thousands of copied links. Still no clear picture.

Most agencies report across a media database, a creator tool, a spreadsheet and a Canva deck, then rebuild it by hand for every client. MVO replaces the lot.

Copying thousands of links into ExcelCoverage and creator posts land automatically
Logging views and engagements by handEvery piece evaluated the moment it lands
Rebuilding a bespoke deck for every clientBuild your template once, tweak it per client and reuse
Manually working out target outcomesResults against KPI targets, explained by AI
Juggling five tools and a spreadsheet for one client pictureOne place where the whole team works and reports
A client asking what the agency droveBrand Impact shows it, in their own dashboard

PR doesn't fail on ideas. It fails on proving impact.

PR doesn't fail on ideas. It fails on proving impact.

Every report makes the next plan smarter.

Each campaign's results feed the next plan: set targets, capture, prove and learn what to do next.

Plan01Set targetsTarget 1,200 mentions
Activate02Launch, seed, pitchLaunchSeedPitch
Capture03Every post and articleSocial post 11-tarni-pearceSocial post 04-chloe-christianson-1Social post 13-katarina-von-studnitzSocial post 15-thyra-morton
Prove04Results vs targetsTarget
Learn05What to do nextLead with the salon angle
Every result shapes the next plan.

“MVO is a one stop for all my evaluating and reporting needs. They have an in-depth of knowledge of the Australian media and audiences and can prepare reports at lightning speed. The team are professional, knowledgeable and a delight to work with. I consider MVO an integral member of my team.”

“MVO is a one stop for all my evaluating and reporting needs. They have an in-depth of knowledge of the Australian media and audiences and can prepare reports at lightning speed. The team are professional, knowledgeable and a delight to work with. I consider MVO an integral member of my team.”

Anita Kaurinovic - PR & Influencer Marketing Manager

Questions

The need to knows.

No. MVO can track coverage for you, but its job is what comes after: evaluating it, attributing it to your activity, explaining it and turning it into strategy.

Check if MVO is right for you.

Let Claude, ChatGPT or Perplexity do the thinking for you.


Click a button and see what your favourite AI says about MVO.

Take the guesswork out of the board meeting.

Take the guesswork out of the board meeting.

Take the guesswork out of the board meeting.