When you open our reports you can instantly see the overall value of your campaign within our overview tab. You can see this value quickly through our six alpha metrics; total mentions, unique reach, total impressions, total engagement, total ad value and total pr value.
You can even see what channels were driving your coverage through our channel breakdown tab. Our reports aren’t just pretty, they provide you with the metrics to benchmark again and see your return on investment on your campaign.
When you open our online tab you can instantly see all your online mentions through our dynamic thumbnails. You can click on each of these thumbnails to go directly to the online site, to get an in-depth view of the article.
The reports include a value of each online site in the insights tab. You can see the unique reach, impressions, ad value and pr value each site generated for you.
When you open our social tab you can instantly see all your Instagram, Facebook and YouTube mentions through our dynamic thumbnails. You can click on each of these thumbnails to go directly to the mention itself, to get an in-depth view of the caption and comments on the posts.
The reports include a value of each post in the insights tab. You can see the mentions, followers, impressions, engagement, engagement rate, and pr value each post generated for you.
When you open our print tab you can instantly see which publications are driving your print value. You can see an individual breakdown of the pr value, number of pages, circulation, readership and impressions each mention generated for your report.
When you open our broadcast tab you can instantly see which channels are driving your broadcast value. You can see an individual breakdown of the pr value, duration in seconds, audience and impressions each mention generated for your report.
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