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Why PR highlight reports are the equivalent of half shaving someone’s face?
February 18, 2020In Innovation, ReportingFirst off, what is a PR highlight report? We define PR highlight reports as ...
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Why powerpoints and PDFs are the reporting of yesterday?
August 12, 2019In Innovation, ReportingTechnology has come a long way in the last decade. There was a time when the hardest part ...
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Are you accurately measuring your ROI on a campaign?
May 20, 2019Let’s say you run a campaign and you receive a grand report on the potential Reach, Enga...
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